The Amulis Awards are...
different.
We believe that:
Awards programs typically lack the technical knowledge and buyer perspective to understand who the leading products are, and rely on name-recognition and funding announcements as proxies for market share instead.
The rare awards programs that do have specific knowledge of a particular space exhibit both implicit and explicit bias, over-representing major incumbents and hyped startups in their selections based on preconceived ideas.
Vendors themselves know their own space the best and ask incredibly insightful and precise questions that shine light on where competitive differentiation is found.
Existing awards programs fall short in providing tangible and actionable marketing value to the participating vendors, relying instead on the announcement of recognition as the sole upside for participants.
Those existing awards programs don’t effectively convey which vendors are truly distancing themselves with innovation, because they fail to properly protect exclusivity and tend to embrace participation trophies rather than merit-based competition.
Vendors are best-served by competing head-to-head with rivals in an arena that rewards transparent debate and provides tangible value for marketing teams.
By the same token, buyers benefit most from transparent debate between vendors and gain new insight from viewing those unique interactions as part of their research.
Most vendors pursue multiple awards programs each year, but none fill these particular needs.
So we designed the Amulis Awards.
True Competition Benefits
Challenge the status quo.
Differentiate through transparency.
What makes the Amulis Awards different?
There are a litany of awards programs, many of which are localized or address certain narrow demographics, sometimes just to make sure that everyone can be a winner in some fashion. A slew of them claim to be insiders or experts in their field. Even more programs just hope to sell participation trophies.
You've never seen awards deliver marketing ROI like this.
Why is it named the Amulis Awards?
'Amulis' is a simplified, modernized version of 'æmulis', roughly translated from Latin as "for those striving to equal or excel against rivals", which embodies our ethos of competition and delivering value to those who take up the challenge to compete. We are constantly inspired by the efforts of those who have entered the arena, as Teddy Roosevelt once said. (We just don't think people like the Æ, or near-open front unrounded vowel, so we modified the spelling.)